Apple Unveils New MacBook Air and Pro Models Featuring Advanced M5 Chips and Price Increases
Apple announces the launch of fresh MacBook Air and MacBook Pro models equipped with next-generation M5 chips, coupled with enhanced displays and storage, marking a shift towards an AI-first hardware strategy.
At a glance
- Apple has launched new MacBook Air and MacBook Pro models featuring the new M5 chips.
- The M5 chips come with three types of cores aimed at boosting performance.
- The new models offer more storage and improved displays.
- Prices for these MacBook models have been raised, reflecting premium upgrades and an AI-first strategy.
What happened
Apple announced new versions of its MacBook Air and MacBook Pro laptops equipped with advanced M5 chips. These new chips feature three different types of cores to enhance performance. Additionally, the updated MacBooks offer increased storage and improved display technology. Alongside these upgrades, Apple has raised the prices of these models, aligning with its AI-first strategy for future hardware.
Why it matters now
The launch of Apple's new MacBook Air and Pro models has drawn attention due to the introduction of the innovative M5 chips that bring multiple core types for enhanced computing power. The price increase also signals a shift in Apple's market approach, reflecting its focus on AI and advanced technology integration in its laptops.
What changed
- Apple introduced the new MacBook Air with the latest M5 chip.
- The MacBook Pro has been updated with all-new M5 Pro and M5 Max chips.
- Pricing for the MacBook Air and Pro models has increased across the board.
- New models feature more storage and improved display panels.
Latest updates
Apple officially launches new MacBook Air and MacBook Pro models featuring the M5 chip family and announces price increases.
Sources
Verified reporting from 2 trusted sources. Updated 4 March 2026 at 20:01.
Top domains: wired.com, cnbc.com
What is still unclear
- Details are based on announcements and coverage as of March 4, 2026, and may be subject to further updates.
FAQs
- Q1What are the new chips in Apple's latest MacBook models?
- The new MacBook Air and Pro models are equipped with Apple's M5 chip family, which includes three types of cores to boost performance.
- Q2Did Apple raise the prices of the new MacBook models?
- Yes, Apple has increased prices across their new MacBook Air and Pro models, reflecting the premium upgrades and new technology integration.
- Q3What improvements come with the new MacBook models?
- The new models feature more storage, improved display panels, and advanced M5 chips designed to enhance computing power and support AI capabilities.
